王兮 1

王兮 博士
助理教授
文化创意与管理专业 助理教授
办公室: CC501-R8

简介

现任文化产业管理专业助理教授。美国爱荷华州立大学酒店管理博士;美国伦斯勒理工大学管理学及市场营销硕士。研究方向:大数据分析、市场营销、消费者行为学、酒店及旅游管理。有多项学术研究成果发表在行业内顶级期刊,发表顶级会议论文数十篇,并被在多个期刊担任审稿人。参与过多项国际合作的科研项目。获得酒店教育家(CHE®)、酒店分析师(CHIA)、国际会展管理、市场营销等方面的专业认证。在美国大学有超过2年的教学及科研经验,在行业内有超过3年的工作经验。

教育背景

  • 美国爱荷华州立大学酒店管理博士
  • 美国伦斯勒理工大学管理学及市场营销硕士
  • 澳门科技大学国际旅游管理学士

研究领域

  • 酒店,餐饮,旅游领域:市场营销,消费者行为,大数据分析,空间分析,情感分析
  • 社交媒体及广告领域:眼动分析,脑电活动,面部表情追踪
代表文章:

Publications

3. Wang, X., Tang, L., & Kim, E. (2019). More than words: do emotional content and linguistic style matching matter on restaurant review helpfulness? International Journal of Hospitality Management77, 438-447.

2. Tang, L., Kim, J., & Wang, X. (2019). Estimating spatial effects on peer-to-peer accommodation prices: towards an innovative hedonic model approach. International Journal of Hospitality Management81, 43-53.

1. Kim, J., Tang, L., & Wang, X. (2020). The uniqueness of entrepreneurship in the sharing accommodation sector: developing a scale of entrepreneurial capital. International Journal of Hospitality Management, 84, 102321.

Conference Paper

10. Wang, X., Kim, J., Kim, J., & Koh, Y. (2020). Influence of natural resources: Do environmental factor and beach resource affect hotel performance? Proceedings of 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. January 3 – 5, 2020. Las Vegas, NV, U.S. 

9. Cao, Y.H., Tang, L., & Wang, X. (2020). Hospitality and Tourism Research Review: The Second Decade of the New Millennium. Proceedings of 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. January 3 – 5, 2020. Las Vegas, NV, U.S.

8. Jeon, J., Wang, X., Tang, L., & Kim, E. (2020). Prediction of restaurant hygiene score on Yelp: Do emotional content and linguistic style matching matter? Proceedings of 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. January 3 – 5, 2020. Las Vegas, NV, U.S.

7. Kim, E., Wang, X., & Tang, L. (2019). Does hygiene score of a restaurant on review sites matter to customers? Proceedings of 2019 APacCHRIE & EuroCHRIE Joint Conference cum 4th Global Tourism and Hospitality Conference. May 22-25, 2019. Hong Kong, China.

6. Wang, X., Tang, L., & Kim, E. (2019). Eye-tracking & hygiene score: the hygiene score effect on restaurant choice. Proceedings of 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. January 3 – 5, 2019. Houston, TX, U.S.

5. Wang, X. & Kim, J. (2018). The effect of natural attraction on hotel performance. Proceedings of 3rd Annual Central CHRIE Federation Conference. April 6 – 7, 2018. Ames, IA, U.S.

4. Wang, X. & Tang, L. (2018). Determinants of review helpfulness on Yelp: do review length and emotional intensity matter? Proceedings of 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. January 3 – 5, 2018. Fort Worth, TX, U.S.

3. Wang, X. & Tang, L. (2018). Investigating emotional content and linguistic style matching on restaurant review helpfulness. Proceedings of 5th Graduate and Professional Student Research Conference. April 11, 2018. Ames, IA, U.S.

2. Wang, X. & Tang, L. (2018). Relationship between facial emotion and online review picture. Proceedings of 3rd Annual Central CHRIE Federation Conference. April 6 – 7, 2018. Ames, IA, U.S.

1. Wang, X., Wang, Y., & Kim, J. (2018) Investigation of determinants of tourist intention to purchase medical tourism via online. Proceedings of 2018 ICHRIE Summer Conference. July 25 – 27, 2018. Palm Springs, CA, U.S.

科研项目:

科研项目

  1. Tang, L., Wang, X., Luo, Y., & Kim, E. (2017). China Watch E-Commerce Trade Report. Wbiao Technology Co., Ltd, Guangzhou, China.
学术及社会服务:

学术及社会服务

  • International Journal of Hospitality Management 期刊审稿人
  • Cornell Hospitality Quarterly 期刊审稿人
  • Journal of Tourism Cities 期刊审稿人

 

荣誉及奖励:

荣誉及奖励

  • 美国酒店饭店协会酒店教育家认证 (CHE®)
  • 美国酒店饭店协会酒店分析师认证 (CHIA)
  • 美国酒店饭店协会金牌服务认证 (Guest Service Gold®)
  • 美国餐饮协会餐饮成本控制2.0证书
  • 英国伦敦商会市场营销及管理三级证书
  • 国际商务会展证书