jiang

Dr Purrie Pui-Yee NG
Associate Professor
Acting Programme Director of MAD
office: CC502-R24

Dr. Purrie NG first practiced as an interior designer in residential and commercial projects and as a set designer in Radio Television Hong Kong. Then she joined the Curriculum Development Institute (Visual Arts) of Education and Manpower Bureau as Project Coordinator in curriculum design and teaching materials. Later she attained substantial experience in teaching, exhibition, programme management and revalidation, dissertation guidance and curriculum planning in various colleges.

Education Background

PgC in                           Professional, Vocational and Higher Education, The Hong Kong Polytechnic University

PhD in Design             School of Design, The Hong Kong Polytechnic University

M.A. in Design             School of Design, The Hong Kong Polytechnic University

B.A. in Economic        (Minor in Art History), The University of Manitoba, Canada

 

Work Experience

  • Interior designer in residential and commercial projects
  • Set designer of Art Services in Radio Television Hong Kong.
  • Project Co-ordinator of Curriculum Development Institute (Visual Arts) of Education and Manpower Bureau.

 

Courses taught

  • Culture, Creativity and Management
  • Exhibition Design: Creative Interpretation and Management
  • Cultural Policy and Development
  • Basic Concepts of Spatial Design
  • Event Planning and Management
  • Past to Present States of Arts in Cultural Industries
  • Artistic Creativity and Aesthetic Awareness
  • Concepts of Contemporary Arts in Cultural Industries
  • Introduction to Hospitality and Tourism
  • Final Year Project  (Thesis) and (Thesis with portfolio)
Selected Publications:

Conference Presentations and Papers

 1. (Attended and paper presented as keynote speaker) in Hong Kong (4-6 June 2019) during The joint conference of ISCEAS, ISESS and BREFM. The paper was titled as “The Innovation of Creative Business Strategies on the Regeneration Stage of Pearl River Delta regions - Case studies on Cultural and Creative Companies in Hong Kong, Macau, Shenzhen and Zhuhai”. The paper is a funded-UIC Research Grant (Category I)

Project Code: R201416

2. (Attended and paper presented) for the 2018 International Symposium on Business and Social Sciences (ISBSS) in Singapore (28-30 Aug 2018). The paper was titled as “An Investigation of Competencies on the University Student Interns in the Emerging Creative Industries in China: Case studies on Culture, Creativity and Management students of UIC from 2013-16”. The paper is a funded-UIC Research Grant (Category I)

Project Code: R201605

3. (Attended and paper presented) for the 9th Annual Conference of the Asian Studies Association of Hong Kong organized in HKU. The paper was titled as “Contemporary wedding packages: a socio-economic perspective of brand building design and management for Hong Kong and Guangzhou wedding business’ (March 14-15, 2014).

Grants and Projects:

Research Interest

Art and Design Management, Culture and creative management, exhibitions, media, event and hotel management, cultural crafts and festivals.

 

Scholarly Work (latest work first)

Research Grant

1. UIC Research Grant (Category II)

Project Name: Enhancing Learning on the Brand Building of Culture and Creative Industries integrating Brand Identity System and Creative Supply Chain Theories – An Analysis of University Students among China (Zhuhai, Hong Kong and Macau Students), UK, US and Australia (from 2018 to 2020)

2. UIC Research Grant (Category I )

Project Name: The Innovation of Corporate Cultural Strategies on the Regeneration of Traditional Heritage and Industries of Pearl River Delta regions – case studies on Hong Kong, Macau, Zhuhai and Shenzhen. (from 2014-2017)

3. UIC Research Grant (Category I)

Project Name: An Investigation of Competencies on the University Student Interns in the Emerging Creative Industries in China: Case Studies on Culture, Creativity and Management Students of UIC.  (from 2013-16)

Academic and Social Service:

Services
Academic Services:
1. Academic Committee member and reviewer of Higher Education Forum (HEF) (2018 Sept. – present)

2. The Editorial Advisory Board of the Journal of Global Business Insights (JGBI) (2019-2020)

Creative Artworks:

香港視覺藝術教育節2016 教藝兩全2016:教師創作‧師生作品展”, which was organized by the HKSEA香港美術教育協會. The artpiece was displayed to the public in the Hong Kong City Hall from 3 to 11 Dec 2016.

CCM extra-curricular activities or services
Musical performances

1. Stage Director for the UIC Gala & Musical 'Flying High' in May and Dec 2017.

2. Stage Director for the UIC 10th anniversary celebration in the Zhuhai City Hall in Dec. 2015

3. Stage Director for the 10th UIC Anniversary Musical “The Sound of Music” in UIC (May 5-6, 2015).

4. Stage Director for the Musical “I Have A Date with Spring” in UIC (May 20-21, 2014)

CCM exhibitions (UIC campus and outside):
1. Advisor of CCM On-line Exhibition organized by CCM Task Force in 2020. The Exhibition was titled as “Living a Colourful College Life” (in progress)

2. Advisor of CCM Annual Exhibition organized by CCM Task Force and CCM Academic Society. The Exhibition was titled as “From Maze to Amaze” was organized (March 19-29, 2019) at the CC324 Exhibition Gallery.

3. Advisor of CCM Annual Exhibition organized by CCM Task Force and CCM Academic Society. The Exhibition was invited to be organized (May 15-30, 2018) at the Kimka Creative Valley.

4. Advisor of CCM Annual Exhibition organized by CCM Task Force and CCM Academic Society. The Exhibition was titled as “Dualism” was organized (April 9-13, 2018) at the CC323 Exhibition Gallery.

5. Advisor of CCM Annual Exhibition organized by CCM Academic Society (April 2017). The Exhibition was titled as “Utopia” was organized in 10-11 April 2017 at the UIC A Zone Exhibition Gallery.

6. Advisor of CCM Annual Exhibition "Daydreaming" organized by CCM Academic Society (May 2-4 2016)

7. Advisor of CCM Annual Exhibition “Wait” in UIC, organized by CCM Academic Society (April 16-17, 2015)

8. Advisor of CCM Annual Exhibition “This is not Art”, which was organized by CCM Academic Society in UIC (March 17-24, 2014)

9. Advisor of CCM Exhibition for Homecoming Event in CCM studio of UIC (April 20, 2013).

CCM Guest Speaker or Career Talks:
1. As Advisor of CCM On-line Sharing 4321 on 28 Aug 2020.

2. As Organizer of CCM On-line Graduate Sharing (UK) on 12 June 2020.

3. As Organizer of the CCM On-line Talk by Ms Dora Mao, the Director of Marketing and PR of Zhuhai International Convention and Exhibition Centre in April 2020.

4. As Co-Organizer of the CCM and MAD Career Talk by Ms Sunshine Wang from EDUA on 20 Nov. 2019.

5. As Organizer of the CCM Site Visit & Career Talk to Kimka Creative Valley on 1 Nov 2019.

6. As Organizer of the CCM Site Visit to UIC Faculty Club on 24 Oct 2019 (for the course TEM2003) and 7 Nov 2019 (for the course CCM2123)

7. As Organizer of the CCM Guest speaker talk “Bonjour, French!” by Ms. Yolanda Chan and Promotion of Minor in Tourism and Event Management by Prof. Brian Clarke and Mr. Luther Witte on 16 April 2019

8. As Organizer of the CCM Guest Speaker Talk “Global Prospects of the Cultural and Creative Industries in Asia” by Prof. Samuel Leong on 4 March 2019

9. As Organizer of the Site Visit and Career Talk: Site Visits (i) 4D Age Showroom (ii) Kimka Creative Valley on 31 Oct 2018 and 7 Nov 2018

10. As Organizer of the CCM Guest Speaker Talk & Internship: by Mr. Paul Chan, Principal Consultant (Innovation) of Pauldesign on 8 Oct 2018.

11. As Organizer of the CCM Guest and Career Talk: Exhibition Industry by Miss Simin Li on 21 March 2018

12. As Organizer of the CCM Guest and Career Talk: St. Regis Hotel in Zhuhai by Ms Fionna Jingjing Han (HR Director) on 15 Dec 2017

13. As Backstage Manager of UIC 10the Anniversary Celebration at the Performance Hall on 9 Dec 2017

14. As Organizer of the CCM Guest and Career Talk: How to be an Award-winning Company? by Mr. Andy Tony, the owner of Andy Tony Creations Company on 1 Dec 2017

15. As Organizer of the CCM Guest Talk: Hospitality for Winners by Mr. Eric Walgburger (Hotelier and consultancy) on 18 Oct 2017

16. Guest Speaker talk of Mr. Louis Cheng (Business and exhibition consultant) on 16 March 2017

Other services:
1. The Advisor of香港国际华服节 UIC表演队(香港中华礼仪振兴会) (2015 - present)

2. Honourable guest to officiate the opening ceremonies and deliver guest speaker speech of 1st, 2nd and 3rd Art Exhibition of the Po Leung Kuk Ngan Po Ling College at the Hong Kong Cultural Centre (March 2012 & 2014 & 2017).